Branding 101: Four Simple Steps to Clarifying…

Branding 101: Four Simple Steps to Clarifying…

Standing out, finding your authentic voice and expressing it in relevant terms can be a difficult task for any nonprofit. There are a myriad of factors to consider: What makes you different? Who is the target audience and what actions do you want them to take? How do you make your tone and message accessible? Luckily, Hayley Berlent , Chief Strategy Officer at Siegelvision , is here to help! Hayley’s top four simple steps will help your organization clarify its purpose, find its voice and create messaging that communicates your passion and mission effectively.   Make it simple: Stay away from jargon! It’s unlikely that most of your audiences—particularly private donors—are familiar with the…Read More


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